Marketing Manager -Jobs in Alaska
Description
Position Information
Title: Marketing Manager
Classification: Communications Specialist 4
Employment Type
Definition Staff
Exempt or non-exempt?
Definition Exempt
Assignment Type Full-time
If part time, list hours per week
Job Duration (if temp or term)
Posting Number: 0057548
Position number (PCN): 580467
Job Open Date 05-15-2009
Review Date
To ensure consideration, please apply prior to the review date. 05-29-2009
Job Close Date
Jobs close at 5:00 PM Alaska time on the date listed.
Months per Year 12
Job Location Palmer_23
Wasilla_54
Department
Legend
*W = Statewide
*A = UAA
*F = UAF
*G = UAFGI
*S = UAS
A-MSC Director’s Office
Assignment Information Regular
Major Org Unit University of Alaska Anchorage
Region Anchorage/Matsu
Job Type Broadcast/Journalism
Media
Marketing/Outreach/Public Relations
Graphic Arts and Design
Publications, Writing and Editing
Publishing/Printing
Internal Applicants Only?
Click here for a definition of Internal Applicants No
Salary Grade
Salary Schedule 00_79
Salary Grade 79, DOE
Bookmark to Job Posting www.uakjobs.com/applicants/Central?quickFind=66916
Job Posting Information
Job Posting Summary Matanuska-Susitna (Mat-Su) College is an extended campus of the University of Alaska Anchorage located between Palmer and Wasilla, Alaska and serves the greater Matanuska-Susitna Borough area (an area approximately the size of West Virginia). Surrounded by majestic mountains, the campus is situated on 950 wooded acres just 45 minutes from downtown Anchorage. The college offers both technical and academic degrees at the associate level and courses leading to a Bachelor of Arts (BA) or Bachelor of Science (BS) degree conferred through the Anchorage campus. The college has a student population of 1400-1700 each semester; although the majority of these students are nontraditional, the fastest growing student population group is between 19 to 24 years of age. The college maintains close ties with the local community and school district, and is an integral part of the Anchorage campus.
This position reports directly to the College Director and is responsible for the development and management of the College’s internal and external communications. The Manager’s primary mission is to promote Mat-Su College through coordinated public relations, media relations and well-designed marketing and branding strategies as prescribed by the College’s strategic plan. Additionally, the Marketing Manager will oversee the communications/public affairs components for selected college events and will provide creative direction to all print publications and to the College’s Web site content and design. This position will assist with materials for fund raising and database management of donor, VIP, media and other important contacts. The Marketing Manager will work closely with academic and administrative leadership to implement the College’s communications objectives. The Marketing Manager will serve in an advisory capacity for communications strategies to the College Director. The Marketing Manager will also act as the Public Information Officer for the College, serving as the principal spokesperson for the College with the media.
Knowledge, skills and abilities required for this position. KNOWLEDGE:
Knowledge of good web design principles.
Working knowledge of major giving campaigns.
Knowledge of marketing material layout.
Knowledge of database management for fund raising.
Demonstrated knowledge of techniques and industry standards for all aspects of communications projects relevant to position, including writing; editing; visual, print and electronic graphic design, Web materials and audio-visual productions; news and feature stories; and marketing and advertising.
Demonstrated knowledge of relevant computer information systems, desktop publishing programs and databases.
Knowledge of and ability to interpret and apply rules, regulations and laws relating to the administration of communications programs/projects.
SKILLS:
Computer skills including software for the development of marketing materials.
Public speaking skills
Must be creative.
Expertise in developing funding opportunities.
Supervisory skills
Negotiation skills
Issue management and message alignment skills.
Effective leadership skills.
Demonstrated organization, research and analysis skills.
Demonstrated fiscal management skills.
Advanced computer skills.
ABILITIES:
Ability to work and talk effectively with the media.
Ability to conduct capital and donor campaigns.
Ability to develop and execute an effective marketing plan.
Able to develop branding strategies that puts college in forefront of public awareness.
Able to work amicably with people.
Able to lead and direct a marketing team effectively.
Ability to write effective ad copy.
Ability to recognize photo opportunity.
Ability to communicate effectively in multiple media (e.g., verbally, in writing, graphically, electronically.)
Ability to exercise sound judgment in analyzing situations and making decisions.
Ability to write news releases, articles, reports and promotional materials; ability to establish and maintain professional and effective working relationships with unit, university and UA system colleagues, media and the public.
Ability to manage project budgets.
Ability to determine communication program needs and select effective methods and techniques for disseminating information.
Typical education or training required for this position (including licenses). Bachelor’s degree in Public Relations, Journalism, Communications or relevant field or an equivalent combination of education, training and experience.
Length of time and type of experience required for this position. Substantial progressively responsible experience related to the program, preferably in an educational institution or non profit organization.
Preferred knowledge, skills or abilities for this position.
Special Instructions to Applicants The applicant should include a resume, cover letter and three professional references (including email and phone numbers). Transcripts can be attached or you may wait until requested by the committee.
If you have trouble attaching documents or have questions, you may contact Andrea Andrews, Human Resource Technician at the Mat-Su College HR Office. Phone # is (907)745-9725 or by email at aandrews@matsu.alaska.edu.
In the supplemental documents area you may attach any of your previous documents or work that you think would be beneficial for the selection committee in making its decision.
Special Conditions of Employment
Information Equal Opportunity/Affirmative Action: The University of Alaska is an equal employment opportunity/affirmative action employer and educational institution. Women and minorities are encouraged to apply. Applicants needing reasonable accommodation to participate in the application and screening process should contact the local Human Resources office.
Public Disclosure: Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.
Background Investigation: Finalists may be subject to a background investigation. Any offer of employment is contingent upon a review of the results of the background investigation by the Human Resources office.
Immigration Reporting and Control Act: Person(s) hired by the University of Alaska must comply with the provisions of the Federal Immigration Reporting and Control Act of 1986 and must possess a valid social security card. All foreign nationals must provide proof of eligibility to work. A job must qualify as a “specialty occupation” to be eligible for sponsorship of a U.S. H-1B visa petition.
Social Security: On January 1, 1982, the University opted out of the Social Security system; however, participation in Social Security is still required for adjunct faculty hired after January 1, 1996, temporary staff, extended temporary staff, and certain student employees. Also, benefit-eligible employees hired after April 1, 1986, are required to pay into Medicare even though they do not participate in Social Security.
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