Description

Description

Responsible for all go-to-market activities for assigned Channel Client/Partner Programs. This includes developing effective marketing strategies and tactical marketing programs designed to maximize sales and revenue for assigned products/partners for both existing and new customers. In a deadline-driven and fast-paced environment, the role ensures a wide range of marketing-related project deliverables are simultaneously completed by various internal and external stakeholders on time, on budget and on strategy.

Work closely with Product Management and Sales to develop an industry-focused message and positioning including unique customer value proposition, features/function/benefits, ROI and competitive positioning and offers.

Drive the development of all marketing and sales collateral, including sell sheets, brochures, sales presentations, product demonstrations, PR and whitepapers in keeping with Brand.

Develop advertising, media/PR, and sponsorships strategies that support the product and brand strategy.

Communicate portfolio and campaign metrics and their implications, provide timely and accurate revenue projections and expense forecasting. Manage to revenue goals, budget, and appropriate business metrics. Lead quarterly marketing performance reviews with client. Analyze and resolve issues that have the potential to jeopardize meeting agreed upon deliverables.

Provide the sales team and channel partners with the information and tools they need to close new business. Foster strong relationship with internal stakeholders including: Sales, Tech, Legal, Customer Service and the Bank.

Evaluate and review market response and return on investment of programs, product attributes and positioning to guide course correction of brand strategy, tactics and plans..

Travel required ~15-20% of time

Requirements

BA/BS and at least 10 years relevant experience in product marketing, preferably in a B-2-B setting. Extensive knowledge of and demonstrated success in:

- The development of strategic integrated marketing plans

- Direct marketing and database marketing techniques

- Web marketing

- Knowledge of sales tools and techniques

- Market segmentation

The ideal candidate will have excellent business judgment and the ability to recognize business implications of data. Understanding of financial models to develop, support and evaluate marketing decisions.

Strong quantitative skills and ability to synthesize disparate data required.

Demonstrated success managing multiple complex projects with limited supervision.

Strong written and verbal communication skills.

Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flustered.

Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervision.

Strong interpersonal skills and ability to communicate effectively with business partners and all levels of the organization.

Must pass a successful background investigation.

https://www.ultirecruit.com/WRI1001/jobboard/JobDetails.aspx?__ID=*5FA310824AB93684

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