New Media Specialist
Description
Bridgepoint Education was founded on the principle that education improves lives. Bridgepoint Education employees witness such change everyday. Accelerated careers, increased earning power and improved quality of life keep Bridgepoint Education employees motivated to make a difference with each and every student. Bridgepoint Education is doing well by doing good, and we value the opportunity we’ve been given.
Bridgepoint Education’s vision is to provide high-quality, accessible and affordable degree programs that meet the diverse educational needs of individuals pursuing informed personal goals and success in their professions and communities.
Located in San Diego, CA and reporting to the Director of New Media, the New Media Specialist (NMS) will identify, develop, and maintain meaningful relationships between Bridgepoint Education and its various online communities, including social media sites, blogs, and online reporters and producers. The NMS will use his/her core knowledge of online social networks to determine how new/social media can be strategically applied to support both communications efforts and the organizations objectives. In an effort to fulfill the company’s mission and goals, the NMS will execute a new media strategy to analyze and make informed recommendations to senior management regarding the company’s involvement in online communities and media sites.
This is a newly created position that will place a heavy emphasis on the development of social media relationships and the ability to nurture those relationships through online communications. The NMS will use new media to tell the Bridgepoint/Ashford/Rockies story, utilizing blogs and podcasts to demonstrate the expertise of our management team and faculty members in order to attract media attention. The NMS will also coordinate the authorized participation of employees, students, and other stakeholders on social media sites and will monitor what’s being said about Bridgepoint/Ashford/Rockies, providing valuable feedback to management.
Duties and responsibilities include researching and gathering feedback from various audiences; planning and executing communications processes that support key business goals and ensure message consistency throughout the organization; and meeting with management to identify and recommend goals and opportunities. The NMS will consistently monitor all social media outlets, measuring the results to verify that efforts have produced intended outcomes. The NMS will work with core groups within the organization – including the IT and Marketing departments – to help shape, direct and manage the nature of all information delivered to our online communities in a timely, accurate, compelling and engaging manner.
Responsibilities:
• Assist the Director of New Media in the development and implementation of new media relations initiatives
• Create online community guidelines and methods, as well as strategies to enforce them
• Create a voice for using the appropriate new media tactics, working to ensure proper representation, brand positioning, content strategy and messaging, and achieve internal consensus on the plan
• Know which new media tools to apply under which circumstances – determine what content to feature on blogs, discussion forums and other social media sites
• Ensure that new and approved content is constantly being added to our sites
• Monitor and assess the social media conversations taking place about our organization and make recommendations on how to respond to the commentary
• Manage all new media channels of communication – Blogs, Twitter, YouTube, Facebook,
• Use blogging and other forms of online communication, as well as creative thinking, as a way to connect with new constituents
• Foster communication between members of our communities
• Supervise internal and external social media communities to increase corporate, campus, and employee involvement in our Bridgepoint/Ashford/Rockies communities
• Develop and execute a strategy on how to put out fires before they ever start
• Gain the trust and ear of our social communities
• Engage with our communities by posting messages, responding to questions, and moderating discussions
• Develop interactive programs such as contests for members of our social media communities
• Report progress, problems, and recommendations to management
• Manage analytics reports and membership data
Education & Experience:
• Bachelor’s degree required
• 5-7 years of experience with demonstrated success in New/Social Media Communications – community building and maintenance, social media strategies and outreach
• Experience in Public Relations, Communications, Marketing, or a related field a plus
• Successful experience building, launching, and managing online communities
• Experience in Higher Education a plus
• Extreme proficiency with all social media tools – the Internet, blogs, podcasts, webcasts, wikis
• Keen knowledge of the role social media can play in an organization’s communications strategy – both the risks and the rewards
• Ability to develop new media focus, set strategy and tactical execution plans; analyze and report findings to management and make recommendations
• Active on social media platforms and proficient in establishing and tracking social media metrics
• Proven deep understanding and thought leadership in the areas of user psychology, new media, and social networking
• Ability to counsel internal constituents on social media opportunities and best practices
• Excellent organizational skills with attention to detail and thorough follow-through
• Strong personal initiative, quick-learner, self-starter, mature, personable, ability to socialize in new situations and project a professional demeanor at all times
• Demonstrate excellent overall communication skills and have a creative, innovative, and “ahead-of-the-curve” approach and mindset, all while demonstrating good judgment
• Ability to see the “big picture,” be a team player, and work independently
• Must be flexible with the ability to multi-task and adjust to frequently changing priorities in a fast-paced working environment
• Experience writing news releases, making presentations, and working with the media a plus
• Excellent verbal, written and interpersonal skills
• Design and Photoshop experience a plus
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to: sit and desk location, use hands to handle or feel objects, tools or controls (i.e. mouse, keyboard, telephone), frequently talk or hear, reach with hands and arms and occasionally required to stand, stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include: close vision of computer monitor.
Company Information: Bridgepoint has built its corporate culture around its core values; ethics, integrity, service and accountability. Ethics is a central part of employee training and is reinforced on a daily basis. Integrity in the way we treat both internal and external constituents is paramount to Bridgepoint Education’s success. Service at the highest level is expected and recognized. Last, accountability toward one’s co-workers, students and role within the organization has allowed Bridgepoint Education to cultivate a high-quality management team.
By providing both online and campus-based programs at Ashford University and University of the Rockies, Bridgepoint Education offers access to both traditional and adult learners seeking high quality, convenient higher education degree programs.
There is a community that exists inside our organization. Working as a team at Bridgepoint Education, we build partnerships while providing opportunities for students and employees to grow and become their best. We nurture our employees and strive to promote from within. As a Best in Class organization, our mission is to provide Quality in all we do, infuse Caring about our community and one another, and inspire Innovative thoughts and ideas for our students and organization.
We offer our team competitive benefits (M/V/D/401k/ESPP) and salaries, a safe work environment, innovative training, accelerated career advancement, the ability to take classes and programs gratis, and a collegiate and collaborative environment to work and grow in. Bridgepoint Education understands that our success depending on the development of strong leadership within the organization.
To be considered an applicant, all interested and qualified parties MUST apply through the Bridgepoint Education online employment application system.
For additional information about our organization, please visit www.bridgepointeducation.com.
Bridgepoint Education is an Affirmative Action employer that provides Equal Employment Opportunity to all employees and applicants, without regard to race, color, religion, sex, national origin, age, ancestry, sexual orientation, handicap or disability, or Vietnam-era or special veteran status. This policy is established and administered in accordance with all applicable federal and state laws.
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